Behind the Brand

Behind the Brand

Salt and Lace Intimates was established in 2018 in Illinois. We love a treasure trove of intimate looks that inspire passion and confidence. We design and curate unique styles with American labels as exclusive lingerie capsules that are not readily available in lingerie shops. We are a body-positive, female owned brand offering vegan friendly materials and size inclusivity for all. Now in sizes XS - 4X.




Based in Illinois, stay-at-home mom and founder of Salt and Lace Intimates Erin Rife, "I wanted a brand that designs and curates power-play pieces to treasure as wardrobe staples and jaw-dropping statement pieces. The amazing thing about an accessory is you can completely transform your lingerie into something more daring and create a unique experience to be shared with your partner.    

Having a 10-year background in customer service, I listened to our customer needs and delivered fashion solutions like our Bed To Brunch line, where we showcase ready-to-wear lingerie that the customer can take from AM to PM.  Now Salt + Lace customers can wear our styles comfortably, and shop confidently, knowing all our bodysuits have the snapped panty liners they've asked for.

We do about 2 major photo shoots per year - this year in Tulum and LA. However, our influencers play a big part in helping us create achievable, mix and match looks."

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Based in Florida, Entreprenuer and Founder, Lara Colucci, "My biggest issue with other nipple covers on the market is they felt and looked like censorship, like they were saying 'cover up and hide'. I wanted to create coverage without a bra because it's what I personally feel best in, but I didn't want it to feel shameful".  Lollipetals super thin silicone creates a discreet and seamless look so no matter what you wear, underneath you’ll look completely bare. No bubbling effect. No creases. Just smooth and seamless. Conceal what you want. Reveal the rest.  

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Eternal Apothic  

Based in California, Esthetician and Founder, Alyson Osborn, "Our small-batch products are inspired by nature and formulated with intention, because we believe skin care is self care. Our plant based collection is carefully crafted with highly active botanicals utilizing unique ingredients such as 24k gold and rose quartz to also embrace self love as an important component to daily grooming habits. Rich in natural & organic ingredients our ultra clean collection is the ultimate high-vibe, slow beauty."

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OH LÀ LÀ CHÉRI is a fashion-forward lingerie brand that celebrates intimacy & inspires confidence, independence, & imagination. Unforgettably sexy, their feminine & playful lingerie exists to empower women of all sizes. 

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Based in California, Seven ‘til Midnight embodies a panache and passion for fashion forward designs, impeccable craftsmanship, bold colors and eye-catching prints with luscious fabrics and flirty details. Seven ‘til Midnight has been featured in People Magazine, Glamour, Playboy, In Style, Cosmo, Maxim, VH1, MTV, FOX TV, and the Oxygen Network. Celebrity fans include Jennifer Lopez, Katy Perry, Denise Richards, Kim Kardashian, Tera Patrick, and Naya Rivera.

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